Selected explorations / 01—03
Not just how it looks. How it could work.
Three self-initiated concepts. Three everyday business challenges. A closer look at the thinking, interfaces, and connected experiences we could build.
A little space
to feel like you.
Thoughtful care for your everyday wellbeing.
A calmer kind of clinic, built around you.
Find your treatment ↗
gather.
Good morning, Alex
A little time for yourself.
With Jamie · 60 minView booking
Find your next pause
- MovementSmall-group sessions
- MindfulnessSpace to reset
Hover or tap a project to open it · concepts with sample data
Showing 3 of 3 concepts
01 / Concept project
Wellness / Website / Booking / Local SEO
Morrow.
A calmer kind of care, from the first click.
A little space
to feel like you.
Thoughtful care for your everyday wellbeing.
A calmer kind of clinic, built around you.
Find your treatment ↗
The challenge
A neighbourhood clinic needs to communicate trust, explain its treatments, and help visitors book without turning a calm experience into a complicated one.
The design response
An editorial website with warm materiality, clear treatment information, considered mobile layouts, and a direct route from discovery to a booking enquiry.
Exploration scope
- Experience strategy
- Responsive website design
- Treatment page structure
- Booking journey
- Local SEO foundations
Self-initiated concept.
Not commissioned client work.
The idea: lower the effort of taking the first step, without losing the human feeling of care.
02 / Concept project
Operations / CRM / Admin / Analytics
Relay.
One clear view of the business behind the business.
Business overview
Wednesday, 29 July 2026 · Sample data
This month ▾
New leads
128
July to date
Follow-ups due
34
8 due today
Open pipeline
$48,600
24 active opportunities
New enquiries
July 2026
Recent leads
| Customer | Stage | Next action |
|---|---|---|
| Amelia Brooks | New enquiry | Send introduction |
| Oliver Chen | Proposal sent | Follow up tomorrow |
| Sofia Rivera | Call booked | Today, 2:30 PM |
New enquiries
8
$12,400
In conversation
10
$20,200
Proposal sent
6
$16,000
A timely nudge
8 leads are waiting for a first response. Review your queue and schedule a follow-up.
The challenge
As a service business grows, leads, follow-ups, and customer notes can scatter across inboxes and spreadsheets. It gets harder to know what needs attention.
The design response
A connected workspace that brings customer context, pipeline visibility, due tasks, and practical business insights together. Useful information, organised around action.
Exploration scope
- Admin dashboard
- Lead and customer records
- Activity timeline
- Automated follow-ups
- Analytics + AI suggestions
Self-initiated concept.
Not commissioned client work.
All names, records, and values shown are sample data. They illustrate the interface, not business performance.
03 / Concept project
Wellness / Mobile app / Customer experience
Gather.
A thoughtful service, always close at hand.
gather.
Good morning, Alex
A little time for yourself.
Find your next pause
Your pause is booked.
Restorative massage
Thursday, 30 July · 10:30 AM
60 minutes with Jamie
Follow-up sent · Just now
Amelia’s appointment reminder is on its way. One less thing to remember.
The challenge
Booking a service should be easy to fit into a busy day. Customers need a useful view of what’s next, not a maze of screens or another forgotten appointment.
The design response
A focused app that brings discovery, booking details, and timely reminders into one considered journey. Familiar controls, clear hierarchy, and a little room to breathe.
Exploration scope
- Mobile experience design
- Service discovery
- Booking + confirmation
- Customer account
- Reminder notifications
Self-initiated concept.
Not commissioned client work.
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